iConnik complete Cayley Chemicals website upgrade
We have recently provided a complete website rebuild for Cayley Chemicals, a well known, very successful, established company in the Chemical Industry. The old site was built, like many still are, some years ago using a hosting company’s own ‘site builder’. While hosting company site builder software serves a purpose, the applications are very limited in their ability to produce high quality, bespoke sites that customers have come to expect over recent years and Cayley Chemicals were aware that they needed to update their website to a standard that reflected their position in the chemical industry.
The second website (CCC Trading) has been redirected to Cayley Chemicals (using a 301 redirection instruction from the domains .htaccess file) with the result that none of the ‘SEO juice’ has been lost. This is a massive benefit since there is now only a single site to maintain. Since completion, Philip has also asked us to create new ‘cover’ graphics for his Social Media networks that extend the branding of the new website to Facebook, Google+, LinkedIn and Twitter. Although our input has been minimal, there is no doubt that the improvement in quality and design of Social Media network graphics has made an immediate impact on the impression that a potential customer will have.
You can see the new Cayley Chemicals website here